Choosing the best Rado Watch for you


In the last couple of years, we have seen an increase in purchases within the luxury watch sector. Rather than simply selecting a watch purely for its timekeeping functionality, watch assets are often purchased with the timepiece’s heritage in mind and whether it is an investment in the long term.

If you’re looking to make your first purchase of a luxury watch or you have bought luxury watches before, you may want to consider a Rado Watch.

Rado specializes in minimalist yet innovative watches perfect for those who appreciate both style and quality. Rado's timepieces feature expertly produced Swiss-made movements and faces that create a timeless aesthetic. The brand has been producing innovative watches from Lengnau, Switzerland, since 1917.


Rado watches for sale

So why choose a Rado watch?


If your primary concern is durability, Rado has been one of the leading brands behind high-tech ceramics’ introduction into the watch industry. Ceramics is a highly durably, high-strength material used in medicine, in engineering, and by NASA. It is lightweight and scratch-resistant. It does not contain any metals, making it incredibly safe for your skin and gentle on your skin. This material that allows for the highest level of comfort is central to Rado’s philosophy.  You can check out the Rado’s Captain Cook Watch, the ideal everyday timepiece due to its incredibly robust yet lightweight design. 


Innovation is everything at Rado. In 2020 the company won the prestigious iF Design Award for their True Thinline Les Couleurs Le Corbusier collection. The design of the limited edition pieces was inspired by the Architectural Polychromy color theory of Le Corbusier. Le Corbusier, or Charles-Édouard Jeanneret, was one of the most praised and contested architects of the 20th century. Rado’s Thinline collection has won many awards over the years. Continuing a legacy of innovation, The True Thinline range was the first model with an injected monobloc high-tech ceramic case.

True Thinline Les Couleurs rado watches


You Love Vintage Design

The Captain Cook Collection holds a distinct 1960s look. For this collection, the brand strived to maintain the models’ design as close to the original as possible. Still, the technology of the watch itself cannot be more current.

 You Love Futuristic Design

If, on the other hand, you’re after a watch with a futuristic design, Rado has the perfect models for you. Coupled with its pioneering use of materials, the brand has developed a distinctive modern look. Clean lines, a sleek design, and ultra-thin cases separate Rado from the competition.

Value for money

Rado watches value has increased 3x in the past 20 years. Their watches are not only a great timepiece and fashion statement, but they are also an excellent investment. If you’re looking for a timepiece that can be an heirloom in the future or just something you can flip for more capital, The Rado Watch is perfect for you.

You Deserve it 

Knowing that their hard work has paid off kicks everyone. There are always certain things or actions that constantly remind us that we are on the right path. And owning a brand like Rado is bound to work as the perfect reminder. Rado has been the dream brand for millions of people, and investing in this brand is ideal for rewarding oneself for all the late nights and weekends spent slogging at work.

 Convinced? Get your Rado Watches today from Time Machine Plus, one of the largest retailers of luxury watches in the world.

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