Welcome to the best online watch shop you’ve probably never heard of. Our eCommerce store is aimed at providing you with a niche group of vetted watch brands who manufacture the best men’s and women’s watches on the planet. We work hand and hand with each watch brand we carry to ensure your purchase with us is second to none and your next watch is the best watch you’ve ever purchased. Our customers love us so much, that they can’t stop talking about us and recommending us to their friends and family.
Founded in Paris in 1989, BCBGMaxAzria was named for the popular French expression “Bon Chic, Bon Genre,” the idea that a good attitude is the basis of good style. Shortly after, the brand moved to Los Angeles, where it redefined the designer market by offering European standards of quality and luxury at contemporary price points.
Guided by a strong European heritage, BCBGMaxAzria is a design-driven brand known for artfully fusing a modern and romantic aesthetic. With integrity and consistency, BCBGMaxAzria takes of-the-moment trends and translates them into elevated, modern pieces. Each collection captures the best moments in fashion and makes them wearable—for every woman, at any time.