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Founded in Switzerland by Georges Schaeren in 1918, Mido is today based in the town of Le Locle, in the heart of the Swiss Jura mountains. The name Mido comes from the Spanish «Yo mido», meaning «I measure». Since its inception, Mido’s philosophy has combined innovation, aesthetics and functionality. The brand shares these essential values with some iconic architectural glories from which it draws inspiration for its collections. Cutting-edge technology, automatic movements renowned for their excellence, and high-quality materials are the three pillars on which Mido's unique expertise rests. In addition, the refined, understated designs of Mido timepieces endow them with a resolutely timeless quality. Beyond fashion and passing trends, Mido watches are thus distinguished by their durability. For a century, Mido has been a global benchmark in Swiss-made mechanical watches.