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Founded in 2011, Daniel Wellington (DW) is a Swedish design sensation, built on British heritage, the story of Daniel Wellington begun with a trip half way around the world where the founder met a gentleman from the British Isles. He wore his classic watches with nylon straps and his name was Daniel Wellington.

DW represents aspirational, yet a ordable luxury, with a look inspired by high-end expensive watches with mechanical movement. Stylish and preppy look in combination with a sleek and elegant design makes the watches timeless. Since all straps are interchangeable, the DW watches are suitable for every occasion. Retail prices are accessible, ranging from $135 to $229.

Daniel Wellington has become a social media success – with the most engaged followers and brand ambassadors among all watch companies on Instagram. Iconic status has been achieved in the blogger, celebrity and fashion arena.


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