About Diesel

Born in Molvena, Italy in 1978, Diesel built its name on denim, rebellion and the mantra "For Successful Living" — and its watches carry that same unapologetic attitude. Oversized cases, industrial details and bold colorways define collections like the Spiked, Mega Chief, Mercurial and the iconic Mr. Daddy, engineered for presence on the wrist. Statement timepieces for those who live loud.